The ad caused such a stir on YouTube that comments had to be disabled. As of this Sunday morning, the video had been viewed over 1,283,977 times with 16,607 likes and 1,202 dislikes.
The 30-second spot features an adorable bi-racial girl asking her mother if Cheerios is good for the heart. When her mother, who is White, confirms that the cereal is heart healthy, the little girl runs off with a delighted grin. In the next scene, we see her father, who is Black, awaken from a nap with Cheerios poured on his shirt over his heart.
Cute, funny, sweet and effective, right?
Wrong. At least according to the Segregationist crew of 2013.
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